You may remember my fun and informative trip to the meat packing plant last summer. Well, this summer, the BC Chicken Growers’ Association and BC Chicken Marketing Board have launched an innovative online awareness campaign to educate the public about Canadian chicken growing practices.
As you know, I’m a meat loving vegetarian who is the primary cook for my family, while I don’t eat meat, I do purchase and cook it regularly, as such I like to be informed about where my meat comes from, and subsequently, how it’s processed.
I’m slightly ashamed to admit that I was among the 64% of Canadians who believed that hormones and steroids were added to their chicken. I was quite surprised, and relieved to learn that this practice has been banned in Canadian poultry for over 50 years!
Move aside Real Housewives of Vancouver – Hello Real Chicken Farmers of British Columbia!
Chicken Squad follows local British Columbia chicken farmers as they come together to create a parody action movie trailer to let consumers know that their chicken is hormone-and steroid-free. The ten episode documentary video series uses humour, vulnerability and a whole lot of fun to get the point across.
Chicken Squad is produced by the BC Chicken Marketing Board and BC Chicken Growers’ Association. The world-wide online premier of the movie trailer will take place at www.chickensquad.ca on May 12, 2014.
To celebrate the launch of the Chicken Squad trailer on May 12, 2014, You have the chance to win an awesome Prize Pack from the Chicken Squad including a $100 Overwaitea Food Group below!